Bachelor of Science in Business Administration Major in Marketing Management

The course aims to equip students with a strong foundation in marketing management theories and other related concepts that will prepare them for careers in the creation, delivery, and promotion of products and services for target markets. Through theoretical and experiential learning approaches using traditional and flexible learning modalities, the program aims to produce graduates who are adaptive, and analytical and can convey their ideas through written, oral, and digital means. Guided by the PUP values, the course likewise envisions graduates with leadership skills, ethical values, service orientation, and readiness to take on the demands of the industry, government, and other sectors, locally and globally.