Business Research is about learning how to study business problems and find solutions using research methods. In this course, you’ll explore how research helps companies make better decisions, solve challenges, and take advantage of opportunities.
You’ll learn how to formulate research questions, gather data, analyze information, and present findings. We will cover both qualitative and quantitative approaches so you can apply the right method depending on the problem.
By the end of the course, you are expected to design and conduct a small research project on a real business issue, and present your results in a clear and professional way. The goal is to help you become a critical thinker and decision-maker who can use research in practical and meaningful ways.